Case Study:

Ultra

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Client Goal

Ultra had secured a significant partnership with electronics and computer gaming giant Atari to feature as a service on the company’s new console, the Atari VCS. They partnered with EAK Digital in order to ensure this important partnership was recognised and reported on in technology and blockchain media, and to promote Ultra’s association with the iconic Atari brand.

Solution

EAK Digital worked with its network of blockchain, technology and gaming reporters and editors to promote the partnership and to help Ultra gain coverage and recognition. This involved working with both the Ultra executive team as well as Atari’s global PR and marketing representatives to ensure the partnership announcement was supported by both sides. EAK Digital led the collaboration efforts, helping to marshall the project to successful completion.

Result

EAK Digital achieved coverage for Ultra in more than 20 media outlets, including in influential cryptocurrency publications Cointelegraph, Decrypt, AMB Crypto. This resulted in the announcement of the Ultra/Atari partnership being viewed by an estimated 33 million readers globally.

Case Studies

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    Ultra had secured a significant partnership with electronics and computer gaming giant Atari to feature as a service on the company’s new console, the Atari VCS.

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