Resources

The crypto world never sleeps, and in 2025, the biggest players, brightest minds, and boldest innovators are gathering for a year of game-changing events that could redefine the future of finance, technology, and culture.

In today’s fast-paced digital world, storytelling has become an essential tool for brands to connect with their audience and build lasting relationships. This is especially true in the world of Web3, where decentralization, transparency, and community building are key values. In this article, we’ll explore the importance of storytelling in Web3 and how PR can help brands connect with their communities through community storytelling, NFTs, and content creation.

Web3 gaming is revolutionizing the gaming industry by introducing blockchain technology and decentralized networks. With the introduction of NFTs, play-to-earn models, and gaming metaverses, the gaming landscape is transforming rapidly. The emergence of these new technologies has opened up new avenues for players to connect and interact with each other, and PR companies can play a crucial role in building stronger bonds between the community and the gaming industry.

Effective budget management ensures you get the most out of each dollar (or token) spent. Below, we outline key best practices and guidelines, covering how to split a Web3 marketing budget, typical allocations (organic vs. paid),  industry benchmark percentages, and smart ROI-focused approaches designed for projects with limited cash flow.

In this guide, we’ll break down how to market your Web3 project on a budget—from leveraging community-driven growth to creating high-impact content that actually converts.

Proximity marketing provides personalized messages, content, or offers to close consumers based on their physical proximity. This approach is based on wireless technologies such as Bluetooth, Near Field Communication (NFC), Wi-Fi and traffic light technology to detect and communicate with nearby mobile devices, allowing businesses to interact with potential customers in real time based on their location.

Web3, the decentralized internet revolution, is transforming the way we interact with content online. As a result, streaming platforms and content creators are reaping the benefits of this innovative technology to grow their audiences like never before. In this article, we will uncover the top growth-hacking PR ideas that can help you increase your audience, boost your streaming platform’s reach, and create a lasting impact in the Web3 ecosystem.