Resources

Effective budget management ensures you get the most out of each dollar (or token) spent. Below, we outline key best practices and guidelines, covering how to split a Web3 marketing budget, typical allocations (organic vs. paid),  industry benchmark percentages, and smart ROI-focused approaches designed for projects with limited cash flow.

In this guide, we’ll break down how to market your Web3 project on a budget—from leveraging community-driven growth to creating high-impact content that actually converts.