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Proximity marketing provides personalized messages, content, or offers to close consumers based on their physical proximity. This approach is based on wireless technologies such as Bluetooth, Near Field Communication (NFC), Wi-Fi and traffic light technology to detect and communicate with nearby mobile devices, allowing businesses to interact with potential customers in real time based on their location.

Web3, the decentralized internet revolution, is transforming the way we interact with content online. As a result, streaming platforms and content creators are reaping the benefits of this innovative technology to grow their audiences like never before. In this article, we will uncover the top growth-hacking PR ideas that can help you increase your audience, boost your streaming platform’s reach, and create a lasting impact in the Web3 ecosystem.

The internet has transformed media relations, with influencers becoming essential to success. These superheroes use their expertise to guide their massive followings through decentralized finance, NFTs, and blockchain. As key opinion leaders, they sway purchasing decisions and bridge the gap between companies and individuals, making Web3 accessible to all.

One of the clear, key challenges facing Web3 projects is navigating the legal landscape, which can be complex and constantly evolving. In this blogpost, we’ll explore the legal challenges that web3 projects face and how PR can help mitigate risk – surprised? Well let’s delve in and shed some light on exactly what we mean.