Wanchain

Wanchain partnered with EAK Digital to boost brand awareness and position itself as a thought leader in cross-chain interoperability. The goal was to secure consistent, high-quality media coverage in both mainstream and crypto outlets, building long-term brand equity and industry credibility.

We built a long-term PR funnel from the ground up, focusing on story angles that positioned Wanchain as a key voice in cross-chain interoperability. Our strategy combined proactive pitching with timely newsjacking and leveraged deep relationships with tier-1 crypto journalists and editors at top-tier outlets. Throughout the process, we worked closely with Wanchain’s leadership and marketing teams to align messaging and ensure PR was an extension of their strategic vision.

From the outset, EAK Digital worked to establish a strong foundation for Wanchain’s long-term PR success. By aligning on core messaging, identifying compelling story angles, and fostering relationships with top-tier media, we set the stage for sustainable visibility and credibility.
Momentum began building steadily by month 6, with media traction accelerating as our strategy matured. Through consistent execution and a commitment to thought leadership, we achieved a record-breaking 14 media placements in a single month, which is a clear inflection point that underscored the compounding power of strategic PR.

To date, EAK Digital has secured 130 pieces of organic media coverage for Wanchain, generating 4.7 million views and counting. Notably, more than half of these placements are in tier-1 publications. Coverage includes mainstream features in CNN, MSN, and AP News, along with tier-1 crypto placements in Cointelegraph, CoinDesk, Binance.com, TradingView, CoinMarketCap, and The Defiant – solidifying Wanchain’s authority and visibility in the global blockchain ecosystem.