Case Study:

Akoin

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Client Goal

Akoin is a cryptocurrency project founded by Grammy-nominated global music superstar Akon to improve opportunities, social mobility and life chances for young business people and entrepreneurs across the African continent. The main goal was to raise awareness of the project, explain the problem it is trying to solve, while also gaining recognition of the project across top-tier print, broadcast and online media. The project also required PR assistance ahead of the launch of its initial exchange offering (IEO) on a global cryptocurrency exchange.

Solution

EAK Digital worked with the Akoin team to develop a strategic and highly-targeted PR plan designed to get both the media and influencers talking about the project, whilst also providing opportunities for businesses to discover what steps they could take to support Akoin and its objectives.

Result

EAK Digital achieved multiple top-tier results for Akoin across all forms of media. The EAK Digital team used its strong network of contacts to gain publicity for the project in publications including Forbes, Bloomberg, France 24, Coindesk, CoinTelegraph, NewsBTC, Bitcoinist and many others, while also securing interviews with some of the financial and crypto world’s top influencers including Anthony Pompliano, Datadash and Crypto Beadles. The team also secured Akoin top slots at blockchain and cryptocurrency virtual events and conferences, and also successfully paired the project with UN-backed blockchain and AI business, Effect.AI, for the launch of its African innovation centres. This provided a platform for Akon, and the executive team of Jon Karas and Lynn Liss to explain their vision, while providing the media with an opportunity to interview them and discover more about the project.

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