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Client Goal

Akoin is a cryptocurrency project founded by Grammy-nominated global music superstar Akon to improve opportunities, social mobility and life chances for young business people and entrepreneurs across the African continent. The main goal was to raise awareness of the project, explain the problem it is trying to solve, while also gaining recognition of the project across top-tier print, broadcast and online media. The project also required PR assistance ahead of the launch of its initial exchange offering (IEO) on a global cryptocurrency exchange.


EAK Digital worked with the Akoin team to develop a strategic and highly-targeted PR plan designed to get both the media and influencers talking about the project, whilst also providing opportunities for businesses to discover what steps they could take to support Akoin and its objectives.


EAK Digital achieved multiple top-tier results for Akoin across all forms of media. The EAK Digital team used its strong network of contacts to gain publicity for the project in publications including Forbes, Bloomberg, France 24, Coindesk, CoinTelegraph, NewsBTC, Bitcoinist and many others, while also securing interviews with some of the financial and crypto world’s top influencers including Anthony Pompliano, Datadash and Crypto Beadles. The team also secured Akoin top slots at blockchain and cryptocurrency virtual events and conferences, and also successfully paired the project with UN-backed blockchain and AI business, Effect.AI, for the launch of its African innovation centres. This provided a platform for Akon, and the executive team of Jon Karas and Lynn Liss to explain their vision, while providing the media with an opportunity to interview them and discover more about the project.

Case Studies

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    Theta engaged EAK Digital’s expert services to help raise awareness of its blockchain-based video content delivery network and decentralised video platform,

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    NEO sought out EAK Digital’s services in the lead up to their DevCon (a blockchain event hosted by the client) to create increased media attention and drive interest in the event.

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  • Akoin

    The Akoin executive team reached out to EAK Digital for assistance in the launch of their new Africa-wide token, and to drive media attention and interest in the Akoin project.

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    Ultra had secured a significant partnership with electronics and computer gaming giant Atari to feature as a service on the company’s new console, the Atari VCS.

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    Korean blockchain project Fleta had recently partnered with the South Korean government to provide a blockchain-based public health service to help analyze and store clinical data on diabetes

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  • Monolith

    Monolith reached out to EAK Digital in 2019 looking for help in promoting the launch of its new products - Contract Wallet and TokenCard Visa Debit Card.

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