Sony Group, through its subsidiaries Sony Block Solutions Labs, S.BLOX Inc., and SNFT Inc., has announced the launch of its blockchain mainnet, “Soneium,” alongside updates to its cryptoasset exchange and NFT issuance platforms. The initiative aims to empower creators and enhance fan engagement by providing an integrated suite of blockchain-centric Web3 solutions.

The Soneium mainnet, officially opened to the public, builds upon the success of its testnet, “Soneium Minato,” which hosted over 14 million accounts and facilitated more than 47 million transactions. By leveraging Layer 2 technology atop Ethereum, Soneium promises scalability, reduced transaction fees, and compatibility with Ethereum Virtual Machine (EVM) environments, creating a seamless platform for developers and creators.

New Offerings in Web3

To complement Soneium’s launch, S.BLOX Inc. unveiled a redesigned cryptoasset exchange platform, “S.BLOX,” which integrates trading and app usage on the Soneium blockchain. Users can trade a variety of cryptocurrencies and participate in promotional campaigns, such as a 3,000-yen BTC reward for new accounts.

Additionally, SNFT Inc. will debut an NFT-based Fan Marketing Platform in February 2025. Designed for simplicity, the platform includes integrated web wallets with social login options, making NFT issuance and management accessible to novice users.

Expanding Fan Engagement

Sony Group companies are deploying blockchain solutions across multiple entertainment sectors. Projects include:

• Sony Pictures Entertainment (Japan): Offering exclusive access to content for Prime Video purchases.
• Sony Music Entertainment France: Distributing limited-edition NFTs to celebrate the “Sunny B. 1991” Web3 community.
• Sony Music Publishing (Japan): Launching NFT campaigns tied to live events, such as performances by girl group “SANDAL TELEPHONE.”

Driving Innovation in Web3

Soneium functions as a robust Layer 2 blockchain, utilizing the OP Stack from Optimism Foundation to provide an efficient and developer-friendly infrastructure. Sony Block Solutions Labs, a joint venture with Startale Group, spearheaded this project under its vision of building an “Open Internet that Transcends Boundaries.”

Sony Group’s comprehensive approach aims to address the complexity of Web3 adoption while enriching the connections between creators and their audiences. For projects seeking impactful Web3 marketing and strategy, EAK Digital offers expert services tailored to maximize engagement and visibility in this evolving ecosystem.