Theta engaged EAK Digital’s expert services to help raise awareness of its blockchain-based video content delivery network and decentralised video platform, THETA.tv.
A simple, repeatable workflow that gets results.
Theta engaged EAK Digital’s expert services to help raise awareness of its blockchain-based video content delivery network and decentralised video platform, THETA.tv.
The project had reached a stage in its development where it needed to attract major press and publicity in an effort to drive users and user engagement to THETA.tv.
The project also had some huge announcements and news about partnerships it had made that it wanted to share.
EAK Digital developed a global media and publicity strategy designed to accelerate awareness of Theta’s ecosystem and drive growth for THETA.tv through consistent, high-impact coverage.
Strategic Media Planning
A structured publicity plan aligned with Theta’s long-term objectives, ensuring every media opportunity supported platform growth and brand positioning.
Executive & Narrative Alignment
Close collaboration with Theta’s leadership team to refine story angles and secure executive approval before launching targeted outreach.
Global Media & Influencer Outreach
Leveraging relationships with international journalists, editors, influencers, and key opinion leaders to amplify Theta’s presence across mainstream and crypto media.
Coverage across Forbes, CoinDesk, Nasdaq, Yahoo Finance, Business Insider, and Cointelegraph
550,000+
Combined subscribers reached through YouTube and podcast influencer partnerships
Established long-term thought leadership for Mitch Liu, Andrea Berry, and Wes Levitt
Consistently reinforced Theta’s position as a pioneer in the Web3 media space.
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