Our blog is an ever-evolving hub for useful ideas, new digital tactics and everything in between.
5 Benefits of hiring a STO marketing agency
As initial coin offerings (ICOs) complete their boom-bust cycle, a new form of token offering is superseding them. Security token offerings or STOs are a method of fundraising that bring the issued tokens under regulatory oversight. In other words, STOs follow the rules. These are instruments that pass the Howey Test, established in the...
Token PR Agency Insider Tips and Tricks
There are plenty of public relations and marketing agencies in the crypto space. However, a legitimately effective token PR agency is as rare as ever. That’s because marketing a blockchain project...
ICO PR: How To Launch Your Own Cryptocurrency Successfully
Initial coin offerings or ICOs are still in vogue, despite the bear market in the wider crypto space. Issuing a new token on a blockchain remains the most efficient and open...
Coin PR: 4 Ways To Gain Traction
There’s no reason for crypto public relations to be as complicated as crypto technicals. Designing and deploying a blockchain may be an niche specialty, but the entire project team needs to...
Blockchain PR Basics: 3 Marketing Tips For Your New Crypto Project
Congratulations! You’ve just assembled a team of star developers, created a proof of concept and even launched your own crypto token. However, your work is far from over. Blockchain projects, by...
Is the ICO dead?
Initial Coin Offerings or ICOs were all the rage last year. However, with a downturn in the cryptocurrency market and a growing number of coin projects dying, it might be worth...
How we analyse blockchain projects for mainstream publications
Research-driven strategy As a blockchain-focused PR agency, we strive to tailor our PR services to your project, using our experience of working in the blockchain space to understand the best aspects...
Is the road blocked and chained?
Is the road blocked and chained? EAK Digital explores the potential road bumps ahead for the rest of 2018 and moving into early 2019, and what that means for you and...
Why a healthy community creates a healthy project – tips to foster the growth of your community
There are many aspects to address when trying to nail down the most effective ways to increase the vitality of your project. Where does one begin when there are so many...
The best social media platforms for crypto marketing
If you talk to the average educated person at this point, they probably have heard of blockchain at least once,” Vitalik Buterin told Bloomberg earlier this month. Cryptocurrencies are far from...
What are the next steps to build global recognition?
There are many things which can lend weight to the success of a project. A good team, a clear vision, and a unique idea all help a project to develop and...
How to create a Reddit community
Getting to the front page of Reddit is like winning the most niche part of the internet. According to the latest Alexa data, the social media platform is the 18th most...
5 original and creative ways to pitch journalists effectively
It’s 2018. Traditional marketing and advertising have long been overtaken by high-speed content, influencer and social media marketing. The data backs this up: Content marketing drives 6 times more conversions than...
Want Brand Authority? Publish On Leading Websites
Want to build your brand authority and stay relevant in the marketplace? It’s easy to do when you’re being published in major media outlets each month. Some businesses try to establish...
Network, learn and grow with our premium dining experience, Blockchain Bytes
You have a great idea, you have the funding, you know your stuff, but you don’t have the connections to get your project off of the ground. What do you do?...
3 secret ways to get featured in the media
They make it look so easy, don’t they? I’m talking about those business owners who manage to get all the best interviews with major publications. I’m referring to those who get...
Why authority branding is essential for proving your expertise
Building Trust, Credibility and Expert Status. Business is all about relationships. The better you are at fostering relationships and building trust between you – as an individual or brand – and...
Four tips to get your project noticed in the mainstream
Over the past few years, the market capitalisation of the whole blockchain space has skyrocketed, and there are numerous blockchain projects which have raised vast amounts of money with little to...
10 Top Marketing Tools To Boost Your Brand
Boosting your brand doesn’t have to be difficult — if you use some of the many marketing tools available to you. Marketing tools help you to be more productive and more...
What makes a good blockchain PR strategy? 3 tips for understanding what is needed!
There are certain strategies which you can employ to help you create effective and long lasting positive blockchain PR. The most important thing to remember about these strategies is that you...