Our blog is an ever-evolving hub for useful ideas, new digital tactics and everything in between.
The Brand Goals Your Coin PR Agency Will Help You Achieve
Have you been looking for ways to expand your blockchain project’s reach and display your brand to new audiences who will most likely be interested in your offer? You’ll need to coin PR agency to achieve this. Your PR agency will help define how your brand communicates with your target audience and manage the...
How to Choose the Right Crypto PR Agency
Do you want to launch a disruptive blockchain project, develop a breakthrough application or run an ICO? Then you definitely need to know how to choose the right crypto PR agency. If...
The Role of Crypto Influencers in the Blockchain Space
“Influencer marketing is the culmination of the promise social media initially gave us.” – Joe SinkWitz This quote holds true even in disruptive spaces like blockchain, as crypto influencers link blockchain technology innovators...
Why You Need A Tech PR Agency For Your Tech Events
Whether your brand is a seasoned tech brand or a budding start-up, public relations is an absolute necessity for the promotional efforts of your tech events. By taking a strategic approach...
7 Reasons Why IOT PR is Beneficial
Why do IOT public relations? This is a question that is pondered on and asked by a lot of executives in the Internet of Things industry, especially by startups. Now, while...
5 Characteristics of a Great Digital PR Agency
Public relations and marketing agencies are everywhere and finding one for a startup business in the crypto niche isn’t as difficult as it used to be a few years ago. But,...
Is AI PR The Future?
The rise of artificial intelligence is now undeniable. From voice assistant on your smartphone to the robo advisors managing your money and taxes, AI is becoming smarter and more helpful as...
How To Measure The Success of Your Blockchain PR Agency
As the crypto community gets crowded, hiring a blockchain PR agency may be the best solution for you and your business. However, Marketing and public relations are intangible drivers of value...
ICO PR: What You Can Learn From the SEC’s Case Against Kik
When messaging giant Kik Interactive launched an initial coin offering in 2017 and raised a jaw-dropping $100 million, investors had high hopes of a lucrative return. Those hopes may now have...
5 Errors To Avoid While Building A STO marketing strategy
It’s nearly impossible to create the “perfect” STO marketing strategy. However, by avoiding the most common mistakes and errors other teams make along the way you can bolster your efforts and...
4 Ways To Measure Your PR crypto campaign’s success
As thousands of crypto startups pour millions into marketing and public relations, the key question for the industry is whether their efforts are having an actual impact. PR crypto strategies are...
3 Cryptocurrency PR Strategies That Work in Bear and Bull Markets
Crypto’s relentless volatility is nothing new for seasoned traders and investors. However, traditional marketing and public relations experts may find the intensity of the market overwhelming. It’s simply difficult to execute...
How Crypto Influencers can boost your Blockchain Marketing Campaign
Influencer marketing is one of the best paths to take during your marketing campaigns. As a matter of fact, 30% of consumers base their purchase decisions on non-celebrity influencer recommendation. Furthermore, it...
STO Marketing Agency Secrets: Creating The Perfect White Paper
The white paper is the first point of contact for any potential investor or new user. However, entrepreneurs tend to underestimate the value of this critical document and unwittingly sabotage their...
5 Reasons to Hire A Coin PR Agency for Your Crypto Project
Over the past few years, as the cryptocurrency and blockchain industry has become more crowded, startups have been adopting traditional coin PR strategies to cut ahead of the competition and bolster...
9 Reasons To Hire A ICO PR Agency
The decentralized and cutting-edge nature of the blockchain industry may have you convinced that traditional business strategies no longer apply. However, nothing could be further from the truth. As the fast-paced...
Do crypto startups need PR for coin marketing?
When Steve Jobs wanted to market Apple’s first product, he physically took it to trade shows and retail locations to give potential buyers a first look. Demonstrations in front of a...
The unwritten rules of hiring an STO PR agency
Shopping around for a public relations or PR agency isn’t easy. Communications are an abstract aspect of business that can’t be measured or planned the way finances or human resources are....
What Sets Crypto PR Apart From Traditional PR?
Crypto and blockchain are probably the youngest sector of the modern economy. Bitcoin was launched nearly a decade ago, but most blockchain projects and cryptocurrency businesses are only a few years...
How to Create a Token PR Strategy
Crypto tokens are as abundant as ever. There’s over 2154 different coins backed by thousands of different teams and developers from across the planet. If you’re planning yet another blockchain project...