Korean blockchain project Fleta had recently partnered with the South Korean government to provide a blockchain-based public health service to help analyze and store clinical data on diabetes. The business engaged EAK Digital to promote this announcement and work to gain top-tier media coverage.
Case Study
Fleta
Korean blockchain project Fleta had recently partnered with the South Korean government to provide a blockchain-based public health service to help analyze and store clinical data on diabetes.
How It Works?
1
Client Goal
2
Solution
Working closely with the Korean team EAK Digital analyzed the partnership Fleta had established and developed a PR strategy to promote the project globally. Working with the Fleta executive team EAK Digital sourced comments from medical professionals in Korea who supported the partnership and discussed its benefits.
3
Result
EAK Digital worked with its network of reporters and editors at top-tier cryptocurrency publications and secured article placement in Coindesk, and also provided Henry Hong, Fleta’s CEO, with an opportunity to write a feature article in Cointelegraph, one of the world’s most influential cryptocurrency publications.
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