They make it look so easy, don’t they? I’m talking about those business owners who manage to get all the best interviews with major publications. I’m referring to those who get their names out there through building key relationships with journalists and others in the media. So how are they doing it? What magic secret
It’s 2018. Traditional marketing and advertising have long been overtaken by high-speed content, influencer and social media marketing. The data backs this up: Content marketing drives 6 times more conversions than traditional marketing, according to CMI. Part of this new paradigm is the mutually-beneficial relationship between brands and industry influencers, often journalists and publishing outlets.
With so many different ways today to find information online, it can sometimes be hard to know where to go to first. I want to look at the major and most effective ways to find information online. The biggest and most commonly used method is to use a search engine such as : Google, Yahoo,