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Public relations agencies are not that difficult to find. A major PR firm or a
creative upstart is just a stone’s throw away if you live in a major city with
a thriving startup ecosystem. However, finding a specialized PR agency that can
not only deliver results for your particular project but can also match your
organization’s culture is a lot more tricky.
Things get murkier in the blockchain and cryptocurrency sector. The industry is so new that finding a service provider that’s been around longer than a few years is nearly impossible. A coin PR agency with the technical know-how or industry network you need is going to be difficult to find, simply because this industry is so young and most players haven’t had a chance to establish themselves as clear leaders yet.
Nevertheless, if you’re launching a new coin or blockchain-based project, you’re probably
going to need some assistance with marketing and outreach. Here’s how you can
identify and hire the best coin PR agency:
Steal From The Competition
Major blockchain projects like NEO and Liquidity.Network probably have the clout and
resources needed to seek out the best coin PR agency. Those high-profile public
appearances and viral articles are probably being developed by a team that’s
willing to work with new startups in the industry. With a little bit of digging
around, you can identify these key players and commision them to work on your
Monitor Press Releases
If you find someone mentioned in mainstream news and niche publications frequently enough, there’s a good chance there’s some PR magic happening behind the scenes.
Monitor press releases and industry feature pieces to see which companies get
the best coverage and the most exposure. Once you’ve done that, reach out to their
Check Search Performance
Digital marketing through search engine optimization (SEO) and search engine marketing
(SEM) could be a part of the services some PR agency offers. Check to see if
certain blockchain projects seem to be getting more traction on mainstream
search engines (Google) and see if you can figure out who the PR agency is
behind those guest blog posts and clever keyword targeting.
Measure Social Influence
Tools like Buzzsumo allow you to measure the social traction of certain posts. You can
leverage these tools to find a particularly popular PR agency with more likes,
reweets, and followers. If their social media strategy is working for them,
they can probably apply similar tactics to your project as well.
Although blockchain is an inherently digital technology, the industry’s public relations
activity isn’t restricted to the web. Summits, workshops, and developer
conferences are a great way to meet new people and expand your network. The
very best coin PR agencies are usually dominating the stage or working behind
the scenes at these events, so it’s a great place to find your ideal marketing
There’s no such thing as a ‘perfect’ coin PR agency, but these few tricks may help you
find the team that fits your startup’s business objectives and organizational
EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.