Learn the latest PR and marketing tips you can apply to your brand.

Our blog is an ever-evolving hub for useful ideas, new digital tactics and everything in between.

The unwritten rules of hiring an STO PR agency

Shopping around for a public relations or PR agency isn’t easy. Communications are an abstract aspect of business that can’t be measured or planned the way finances or human resources are. In the world of blockchain technology and security token offerings, things get even more complex.

STO PR Agency

With the rise of alternative funding structures and a new crypto-based asset class, demand for talented professionals who can explain these complicated instruments to the average investor or user is at a peak. Although a number of firms have cropped up in recent years, finding a top-notch STO PR agency that can deliver a successful funding round is still woefully rare.

For entrepreneurs and institutional investors who are just getting started, following the unwritten rules of hiring a great PR agency could make all the difference:

1. Focus on the chemistry

The key to a successful agency-client relationship is good chemistry. PR agencies shouldn’t be thought of as outsourced labour, but rather as a natural extension of your core business. While working with a PR firm, you’ll probably be having regular meetings where you divulge critical information and discuss long-term strategies for your venture. With this in mind, the agency needs to have the right culture and right work ethic to suit the rest of your team.

Shared values and an alignment of perspectives is essential.

2. Size is immaterial

A common mistake is to assume that a larger firm with a bigger workforce will deliver better results. PR has no intrinsic economies of scale, which means the size of the team or the company’s brand will have little to no impact on your end results. Instead, a smaller team with the right experience and more passion will be able to deliver better results for your venture. In fact, a smaller team may be more flexible and willing to go the extra mile to meet key targets.

When it comes to PR, expertise and creativity trump size and location. An STO PR agency needs to have the right network in the right places to push your funding process to the next level.

3. You can’t manage what you can’t measure

Assuming that there’s no clear way to measure results is another common mistake. Despite the intangible nature of PR, the investment in communications need to be justified not only to the company’s managers and board but also to the investors. Measuring the impact of your PR efforts will also help you fine-tune the strategy as you go along.  

With this in mind, hiring a STO PR agency with a concrete strategy for measuring the end results of every piece of communication or message sent out to the public is essential. Factors such as views, engagement, shares, and direct sales are a vital part of the return on investment calculation every team will eventually have to do.

Avoiding these common mistakes and following the unwritten rules of hiring a PR agency will help you take your blockchain project or crypto venture to the next level with minimal friction.


Meet EAK

EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.

Leave a comment

Main Fields

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    1. * indicates required fields


    1. Отдых в Украине tbetu.com.ua
      Лучший отдых – это Кирилловка <a href=https://www.tbetu.com.ua>www.tbetu.com.ua</a>

      Новости авиации aviahot.news
      Новости частной и малой авиации aviahot.news
      Детали на сайте – https://www.aviahot.news

      Стрелковое 2019 sta.kr.ua
      Азовское море с http://www.sta.kr.ua в Стрелковом
      Отдыхаем в Стрелковом дешево! – https://www.sta.kr.ua

      Нововсти Азова http://www.azov-sea.top
      Азовское море с azov-sea.top
      Отдыхаем на Азовском море выгодно! – https://www.azov-sea.top

      Базы отдыха в Кирилловке http://www.bazi-kirillovka.top
      Азовское море с bazi-kirillovka.top в Кирилловке
      Отдыхаем в Кирилловке! – https://www.bazi-kirillovka.top

      Генгорка 2019 http://www.gengorka.top
      Отдых на море – gengorka.top – отдых на косе
      Отдыхаем на Генгорке – https://www.gengorka.top

      Отели в Бердянске hotel-berdyansk.top
      Отдых в Бердянске – hotel-berdyansk.top – отдых на косе
      Отдыхаем на косе – https://www.hotel-berdyansk.top

      Отели в Кирилловке hotel-kirillovka.top
      Отдых на Азове – hotel-kirillovka.top – отдых на косе
      Поиск отелей с – https://www.hotel-kirillovka.top

      Отели в Лазурном lazurnoe.top
      Отдыхаем на Азовском море – lazurnoe.top
      Поиск отелей в Лазурном – https://www.lazurnoe.top

      Отдых в Кирилловке otdyh-kirillovka.top
      Где отдохнуть? – otdyh-kirillovka.top
      Достопримичательности Кирилловки – https://www.otdyh-kirillovka.top

      Новости Приморска и Запорожской области primorsk.top
      Где отдохнуть в Приморском? – primorsk.top
      Достопримичательности Приморска – https://www.primorsk.top

      Новости Счастливцево и Херсонской области schastlivcevo.top
      Где отдохнуть в Счастливцевоево? – schastlivcevo.top
      Достопримичательности – https://www.schastlivcevo.top

      Степановка в Запорожской области primorsk.top
      Где отдохнуть в Степановке Первой? – stepanovka.top
      Достопримичательности – https://www.stepanovka.top

      Стрелковое – strelkovoe.top
      Где отдохнуть в Стрелковом? – strelkovoe.top
      Достопримичательности Стрелкового – https://www.strelkovoe.top

    2. Walmart pharmacy viagra cialis generic cialis generic cialis viagra floaters cialis pills cialis

    3. Walmart pharmacy viagra cost cialis generic cialis cost viagra luxembourg cialis generic

    4. Cialis 5mg price online canadian pharmacy cialis cost viagra pill for sale cialis generic

    5. I am fully satisfied with the information you have posted. Good job. Keep posting vuphespuzij7drl4ospo


    6. Thank you for sharing value adept information. vuphespuzij7drl4ospo



    Sign up to get our new eBook “Best Practice For New Blockchain Projects”!

    Your details will be used purely for the purpose of sending you email newsletters. You can unsubscribe at any time.


    Your details will be used purely for the purpose of sending you email newsletters. You can unsubscribe at any time.