Our blog is an ever-evolving hub for useful ideas, new digital tactics and everything in between.
There are plenty of public relations and marketing agencies in the crypto space. However, a legitimately effective token PR agency is as rare as ever. That’s because marketing a blockchain project is unlike any traditional business or technology marketing. A good crypto PR agency needs to have a deeper understanding of this nascent technology, keep social dialogue open despite the relentless trolls, and cut through the noise of the crypto space to make sure the team projects competence and progress for investors and users.
Hiring an experienced token PR agency may be the most cost-effective way to boost your chances of success. Meanwhile, here are some of the inside secrets to getting your project publicity and boosting investor awareness:
1. Do a Reddit AMA
Reddit is nothing like a traditional social media platform, which is precisely the reason the crypto community has gravitated towards it in recent years. The platform’s ‘karma’ points system and moderator controls make conversations more civil and, arguably, more informative.
Redditors are looking for two things – entertainment and/ or information. The best way to deliver both is to conduct an Ask-Me-Anything or AMA session with one of the experts on your team. Not only does this put a human face on your organization, but it helps your team gather direct feedback from a savvy and engaged user base.
2. Use HARO
Ever wondered how companies get mentioned in news stories and magazine features? Traditionally, experts and savvy entrepreneurs would reach out to editors to offer their comments on specific subjects to get featured. However, new tools like the Help-a-reporter-out (HARO) platform allow anyone to answer press questions and get their firm or project mentioned in a leading publication.
It’s a quick and easy way to get some high-value publicity. Getting featured in top-notch financial and business publications like Bloomberg, the Wall Street Journal, or the Financial Times is how well-funded Silicon Valley startups gain legitimacy in this crowded and competitive sector.
3. Speak at events
Crypto events and conferences have flourished across the globe in recent years. Attendees come to learn more and discover the latest trends in the wider blockchain space. Sending a someone to serve on a panel or present onstage is a great way to boost awareness of your project and get thousands of blockchain enthusiasts engaged in what your team is working on.
You can either reach out to crypto events and developer conferences directly or sign up with a speaking agency to get your some gigs. Even a few presentations at high-profile events can help you gain massive exposure for your project and token. Besides the networking and marketing benefits of speaking at these events, you may also be compensated for your time and efforts. Having crypto influencers involved in promoting your brand along with the event appearance can help you really make a splash.
Arranging speaking engagements at major events, answering questions from the mainstream media, and conducting a Reddit AMA are all part of the token PR agencies strategy to help projects gain exposure. Planning and effectively deploying these strategies will help your token stand out from the rest and gain traction relatively quickly.
EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.