Learn the latest PR and marketing tips you can apply to your brand.

Our blog is an ever-evolving hub for useful ideas, new digital tactics and everything in between.

How we analyse blockchain projects for mainstream publications

Research-driven strategy

As a blockchain-focused PR agency, we strive to tailor our PR services to your project, using our experience of working in the blockchain space to understand the best aspects of your project to draw out and make accessible to the mainstream publications.

Given the diversity of the projects we work with, there are numerous aspects to consider when we analyse new blockchain startups for how we will pitch you to mainstream publications. After a general SWOT analysis, we then turn to how we, as a specialist blockchain PR agency, are able to draw out the most effective angles to pitch to the mainstream publications. There are a number of things we need to bear in mind, and the most pressing of which is readership.

Keeping our fingers on the pulse

We scour the trending news stories to find a hook with which we are able to open up the project to a more mainstream and non-technical audience. This is important because we see this as the most crucial way to spell out in layman’s terms what value, benefits, and solutions the project will enable.

We look for the key aspects which are not just of interest technically, but the way we are able to build a narrative around them. We look to set the project in its broader context and ask particular questions about how the project is able to change society, what elements of the current industry it will disrupt and how the technology will serve, alter or enhance human relationships.

We aim to give blockchain startups a story by binding their projects goals with the broader developments which are affecting humanity in the 21st century. The pressing needs of the day are considered when looking at how we should build the narrative.

The importance of this aspect of crypto PR is to try and build an emotional connection with the reader. At EAK Digital we try to find a way in through a level of understanding about current affairs and technology and then using examples to demonstrate how your project will change the lives of the ordinary person. This is an effective strategy as it gives the people reading the story an understanding of the purposes, needs, and origins of the project.

Once we are able to successfully build the bridge, then we allow the examples to speak for themselves. If we are able to highlight how your project will make people’s lives easier, alleviate trouble, streamline business, and even potentially save people’s lives, then we are able to show readers that there is a need for the idea which is being developed.

Building the narrative: Why does this matter?

It is always challenging to explain technical aspects to a mainstream audience. Blockchain presents an even greater challenge. This emanates from the novelty of the concept and the negative associations’ blockchain has with Bitcoin. The mainstream media – as anyone involved in the space knows – has constantly been bombarding the public with misleading articles about Bitcoin. This has without a doubt negatively impacted people’s opinions of the technology, leading to new blockchain startups facing a greater challenge.

However, all is not lost! There are many routes to circumvent people’s pre-held perceptions about what blockchain is. The most effective ways of achieving this are by building up the narrative around your project and showing the mainstream audience that there is much more to blockchain than Bitcoin.

EAK Digital relishes this challenge and we have honed our skills in blockchain PR. We are able to stimulate wider interest in your project through our carefully crafted targeted angles. We emphasise what you are able to change in society and we endeavour to make sure that the wider public is able to recognise your project as a key leader in the space. Our dedicated team of blockchain PR strategists and creators will tailor the most effective strategy for your project to stand out of the crowd from other blockchain startups.

Crafting the story behind your project and giving you the edge over your competitors truly excites us. Our track record shows we are passionate and committed and want to bring the best out of your project to demonstrate how you will be able to change society. It is an exciting prospect. EAK Digital is raring to become your ally in the quest for global recognition.

Get in touch if you want to book a consultation to learn how we are able to help you and your project build an effective and successful PR strategy. We love hearing from all types of projects are excited to play such a crucial role in the development of the blockchain space as a whole.

Portrait

Meet EAK

EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.

Leave a comment

Main Fields

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Actions
    1. * indicates required fields

    Comments

    1. Cialis 5mg Pellic Farmacia Viagra Cialis Cialis Oder Kamagra buy cialis online About Keflex Antibiotic Ciprofloxacin Pricing

    2. Cialis 20 Mg Contraindicaciones Levitra Zubereitung Buy Prevacid Otc buy cialis online Why Cialis Cost So Much Misoprostol Over The Counter Cvs

    3. Original Achat Levitra Pharmacie Getmensmeds Reviews Viagra Et Impuissance cialis Lloyds Pharmacy Priligy Zithromax Dosing Children

    4. Propecia Diarrea Buy Sildenafil Citrate 100mg

    5. Erfahrungen Mit Cialis Wirkung Quando Cialis Non Funziona viagra Provera Amoxicillin

    6. Sildenafil 25 Mg Generico cialis Propecia Veneno Kamagra Tablets Vs Jelly

    7. Mezclar Viagra Y Cialis Clomid Estima viagra T Buy Citodon Amoxicillin Potassium Clavulanate

    8. Cialis Pharmacy Online Cialis Professional Online Pharmacies Online cheapest cialis 20mg Amoxicillin For Bladder Infection In Dogs Cialis Pharmacie Place Monge Buy Cheap Lasix

    9. There is mammoth sort of prices for cymbalta available. You can exceptional how much you necessary, all sizes and quantities are in concerned stock 24/7. But the lowest Prices are at here. The quality of medicines that you intention gross is actually transcend class. All cap of the trade, from high point of the limit makers. You can set-up http://cymbaltamedication.com cymbalta 60 mg from anywhere, it resolve be always as easy as 1-2-3. May 4, 2017 10:15

    10. What is sugar flat after specimen 2 diabetes? A reading of less than 100 mg/dL (5.6 mmol/L) is normal. A canadian pharmacy constant from 100 to 125 mg/dL (5.6 to 6.9 mmol/L) is considered prediabetes. If your fasting blood sugar is 126 mg/dL (7 mmol/L) or higher on two disarticulate tests, you bring into the world diabetes. Word-of-mouth glucose play test http://canadadrugshealth.com publix pharmacy. March 24, 2016 3:49

    11. What can I have a bite generic viagra without subscription with type 2 diabetes? Foods to eat for the benefit of a type 2 diabetic diet meal envision register complex carbohydrates such as brown rice, full wheat, quinoa, oatmeal, fruits, vegetables, beans, and lentils. Foods to elude include basic carbohydrates, which are processed, http://withdoctorprescription.com viagra without a doctor prescription, such as sugar, pasta, pale-complexioned bread, flour, and cookies, pastries. October 6, 2018 23:27

    12. There is no scruple hither the effectiveness of viagra samples. They are symptomatic of and equal of men’s favorite generic drugs. But they master-work elevate surpass and efficiently when entranced in perfect dose. And that your physician can utter best. Don’t be your own appraiser in this matter. Large, the starting recommended amount is 50mg https://viagrasamplespharmacy.com viagra without a doctor prescription.

    13. Hemp only contains reddit kratom whereas marijuana contains http://saleskratom.com kratom for sale and maybe a hundred or so other chemicals with a kind of functions, such as THC, the molecule that makes people high. Any medicine can have in the offing discrete effects on other people. For the benefit of model, Benadryl makes some people dull yet can get to others wide-awake.

    14. I do not even know the way I ended up right here, but I thought this submit used to be good. I don’t understand who you’re however certainly you’re going to a well-known blogger if you happen to aren’t already ?? Cheers!. canadian pharmacy

    15. Propecia Leberschaden Purchase Amoxicillin viagra vs cialis What Are The Highest Mg Of Cialis Cialis Dependencia Priligy Oder Viagra

    16. Good web site you have got here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! Take care!!. canadian pharmacy online

    17. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.. cheap viagra

    18. Cephalexin Dosage For Urinary Tract Infection Where Diflucan Cialis Buy Doxycycline Hyclate 100mg Acne

    19. hello!,I really like your writing very so much! percentage we be in contact extra approximately your post on AOL? I need an expert in this area to unravel my problem. Maybe that’s you! Having a look ahead to look you.. viagra without a doctor prescription

    20. Hi there this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!
      acheter du viagra https://sansrecette.com achat viagra

      viagra prix cialis cialis

    21. What’s Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Good job.. buy provigil provigil

    22. https://gncedstore.com But with women, ninety p.c of the time, her body and mind are on utterly different wavelengths. So half the time a man will get an erection, it’s on account of one thing he finds sexually interesting, and the other half of the time, it’s a willy-nilly willy. In different words, a woman’s genitals reply to ANY stimuli it deems sexually related (therefore, chimp fucking), nevertheless it doesn’t mean girls essentially discover that stimuli sexually interesting (or secretly want to act on it).

      If you have any sort of questions pertaining to where and how you can utilize online viagra without subscription gncedstore.com, you could contact us at our page.

    23. п»їI’d like to thank you for the efforts you’ve put in penning this website.. generic viagra

    24. My spouse and I stumbled over here coming from a different page and thought I should check things out. I like what I see so now i am following you. Look forward to looking over your web page repeatedly.. good rx pharmacy

    25. Merely wanna comment on few general things, The website layout is perfect, the articles is rattling fantastic. “War is much too serious a matter to be entrusted to the military.” by Georges Clemenceau.. viagra en ligne achat viagra

    26. I just like the helpful info you provide in your articles. I will bookmark your blog and test once more right here regularly. I am fairly sure I’ll be informed lots of new stuff proper right here! Good luck for the next!. viagra generic online usa viagra for sale

    27. Do not take your Megalis more often than directed. You should not take Megalis dose more than once a day. How does megalis 20 mg work? If you loved this article so you would like to receive more info relating to female viagra generously visit the site. Megalis Tablet is primarily used to handle male physical conditions such as impotence and Erectile Dysfunction. So as to prevent this from affecting you, nowadays there are available drugs available today that can cure erectile dysfunction.

      https://www.ciaonlinebuy.us – buy cialis without precipitation

    28. VentureBeat: Do you know how many sex tech companies are here now in total? VentureBeat: What else is coming up for you? It’s time to level the playing field when it comes to the treatment of women’s sexual dysfunction,” reads the campaign’s website. She is the author of many active blogs. If you beloved this posting and you would like to acquire far more facts regarding viagra online kindly visit our own web-site. Klinger: I think there’s about a dozen. I’m not sure if they’re counting the sperm-tracking one.

    eBook

    Sign up to get our new eBook “Best Practice For New Blockchain Projects”!

    Your details will be used purely for the purpose of sending you email newsletters. You can unsubscribe at any time.

    e-book
    Actions

    Your details will be used purely for the purpose of sending you email newsletters. You can unsubscribe at any time.