If you’re reading this post, then there’s a good chance that each morning you receive hundreds of emails from writers asking you to publish their work through your business.
You may even spend the best part of your day chugging a caffeine-laced drink going through every email, and, if you’re lucky, you may find one or two writers who fit your criteria.
You can’t ignore all emails because you know that PR is changing rapidly, and using content from a respected professional influencer will bring your publication a great deal of positive press and value.
An influencer can provide you with expertise and offer your readers the practical and informative advice they want and need, that others in your team cannot.
Alternatively, if you end up choosing a writer with a questionable background that you may have overlooked during screening, then once their work is published under your firm’s name it could damage your reputation or take up too much time with revisions.
How to pre-filter your cold emails
Anybody with a laptop or mobile phone can visit your website and pitch you an idea.
To reduce the amount of time you spend reading email pitches, it’s important that you set a clear and high barrier on your website for prospective writers to meet.
Start by creating a dedicated contribution inquiries page so you can access all of your pitches in one place.
If you only publish work from accredited authors in your niche, demand that they validate their authority in your industry. Entrepreneur make it mandatory that contributors list their LinkedIn and Twitter profiles.
No LinkedIn or Twitter profile? Sorry, you can’t submit a piece.
They also ask for links to the writer’s other work published online and why they are considered an expert in their niche.
A scan of potential contributors’ social media profiles and past work history will give you a snapshot of whether they are a good fit for your website.
State your guidelines clearly
Does every article you publish contain a minimum amount of words, a certain view point and format?
If so, clearly state what you’re looking for. It’s always a good idea to fully explain the following:
- Expected length of content
- Topics you’re looking for
- Distinct message you want from the article
- Actionable advice or key takeaways
- Your self-promotional guidelines
- How to format the article using your style guidelines and linking to sources
- How arguments and opinions must be backed up by sources
To save your inbox from receiving hundreds of emails from writers after submission, inform them of what to expect after they send in their articles.
Here’s a good example from Entrepreneur on the next steps if successful:
Let someone else take care of it and get your time back
Following these tips will improve your quality of submissions, but you’ll still be spending hours each day filtering through emails and going back and forth with writers.
The best way media houses can team up with influencers and experts, while saving time, tired fingers and headaches, is to partner up with an experienced PR team.
A great PR team with years of knowledge can quickly find reputable writers who work within your guidelines and give you back your time.
Stop dreading the feeling of looking at an overflowing email inbox each morning and spending weeks going back and forth with writers for content.
Here at EAK Digital we know how to make your life easier, so why not contact us for bespoke tips on how to improve handling email pitches within your industry and how to find expert writers.
Simply use the form below to contact us – we can’t wait to discuss your requirements!