Marco is a Marketing and Communications executive skilled in brand strategy, consumer behavior, phygital experiences, integrated marketing, and communications.
His experience encompasses a wealth of business challenges across diverse industries, including leisure, entertainment, hospitality, f&b, media, luxury, beauty and automotive.
Throughout his career, Marco has had the opportunity to deal with projects in multiple markets that include new format development, product launch campaigns, creation and implementation of co-branding / co-marketing actions and brand partnerships.
Recently, he has become passionate about the Web3 space. In particular, leveraging his professional background, he focuses on the possibilities of connecting Web3 to real-life by creating concrete use cases, mainly through linking NFTs and the Metaverse to physical brand experiences.