Case Study:

TomoChain

TomoChain signed with EAK Digital to raise the profile of their project having just entered the top 100 in CoinMarketCap.

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Client Goal

TomoChain is a Vietnam-based public EVM (Ethereum Virtual Machine) compatible blockchain project with low transaction fees, fast confirmation times, and a Proof-of-Stake Voting consensus mechanism. It aims to create a platform which allows the development of the next phase of blockchain applications, by giving developers security in the knowledge that TomoChain has a low probability of forks and a fair distribution of rewards to maintain the network. TomoChain partnered with EAK Digital for a 1-month period in Q1 2019 after the recent launch of its mainnet in order to promote its new stance towards blockchain gaming and its unique PoSV consensus algorithm.

Solution

EAK Digital deployed a bespoke blockchain PR strategy strategically crafted to suit TomoChain’s needs in order to enable TomoChain to get the most targeted and relevant coverage to satisfy its goals. Including both written content and YouTube interviews enabled TomoChain to demonstrate its unique approach a large and diverse audience.

Result

EAK Digital managed to successfully execute a custom-built blockchain PR strategy for TomoChain. In the month in which TomoChain engaged our services, we were able to bring the western blockchain press on board and take a fresh look at TomoChain with creatively crafted angles and news hooks. EAK Digital secured TomoChain key coverage with 17 feature articles spanning Asia, Europe, and North America including Bitcoinist, Investing.com, and Jinse.com, which achieved 500+ social shares and potential readership figures over 45 million, plus 4 in-depth YouTube interviews with key blockchain influencers reaching over 10,000 views.

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