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Liquidity.Network is a trillion transaction off-chain payment network and exchange. Liquidity.Network partnered with EAK Digital to build momentum around their ICO and app launch.
Since engaging with EAK Digital, news of the brand’s solution has been featured in leading industry publications, including Forbes and IB Times.
Liquidity.Network engaged EAK Digital for a period of 3 months leading up to their ICO. They chose to work with EAK in order to increase the coverage of Liquidity.Network pre-ICO launch, across all channels. The objective was to maximise the appeal to investors, raise awareness of their ICO launch, and to help Liquidity.Network in educating new audiences on the benefits of off-chain solutions.
We created bespoke ICO PR and ghost-written articles for the Liquidity.Network CEO, targeting key news, technology and financial media publications with an interest in blockchain and cryptocurrency. Maintaining a multi-channel strategy, we also partnered with a trusted network of YouTube influencers and podcasts hosts to secure brand interviews and reach a diverse audience of blockchain novices, crypto experts and tech investors. Our community management team handled promotion through their Telegram and social channels, engaging blockchain enthusiasts and bringing them on board with Liquidity’s ICO launch and wider project.
EAK utilised its team of specialist blockchain writers and strategic PR experts to collaborate on the Liquidity.Network project, developing relationships with key crypto journalists, and securing influential media coverage in line with the brand’s goals.
During Liquidity’s short-term PR project, the EAK Digital team achieved 45 pieces of coverage with 39 links pointing back to the brand website.
- Combined online readership: 355 million
- Social media shares: 750 social media shares
- Twitter audience reach: over 50,000 impressions