
Case Study:
Fleta

Client Goal
Korean blockchain project Fleta had recently partnered with the South Korean government to provide a blockchain-based public health service to help analyze and store clinical data on diabetes. The business engaged EAK Digital to promote this announcement and work to gain top-tier media coverage.
Solution
Working closely with the Korean team EAK Digital analyzed the partnership Fleta had established and developed a PR strategy to promote the project globally. Working with the Fleta executive team EAK Digital sourced comments from medical professionals in Korea who supported the partnership and discussed its benefits.
Result
EAK Digital worked with its network of reporters and editors at top-tier cryptocurrency publications and secured article placement in Coindesk, and also provided Henry Hong, Fleta’s CEO, with an opportunity to write a feature article in Cointelegraph, one of the world’s most influential cryptocurrency publications.
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