Digital collectibles deserve a second look: Unmasking the potential

Digital collectibles deserve a second look: Unmasking the potential

In recent months, digital collectibles, more popularly known as non-fungible tokens (NFTs), have exploded onto the scene and become incredibly popular among tech-savvy audiences. While early adopters are already reaping the benefits of this novel technology, many individuals still need to figure out what NFTs actually are and how they can be beneficial — beyond being treated simply as a way to make money and serve as an investment opportunity.

This post will briefly summarize what makes digital collectibles so unique and how they can be integrated for a more profound customer experience.

The current state of NFTs

NFTs have been gaining traction in recent years as a way to securely store digital assets such as artwork, music and video games. While NFTs have opened up many new possibilities for artists, game developers and others in the creative industry, some challenges still need to be addressed before they can become mainstream.

One of the main issues with NFTs is their reputation. Despite the potential benefits of using decentralized networks, many people remain skeptical due to its association with failed projects and scams. The lack of education on this new technology has caused many to view them as unreliable and potentially fraudulent investments. As a result, it has been difficult for the industry to gain widespread acceptance and attract large numbers of users.

Improve customer relationships and confidence in NFTs

Digital collectibles have become a great way to improve customer relationships and build trust in these new technologies. Brands can use this to their advantage by offering customers something they can own and value while accessing their digital assets, creating a deeper brand-to-customer relationship.

Customers who interact with the brand in any way could be awarded NFTs for promotional events and sharing content or as a way to replace loyalty programs, as recently experimented with by Starbucks Odyssey. Having something attached to an activity increases the sense of ownership and appreciation a customer could feel toward the brand. This will ultimately lead to more engagement, stronger relationships and increased customer retention.

Onboarding into Web3

As mentioned, digital collectibles can promote brand awareness, create unique customer experiences and create new revenue streams, incentivizing customers to interact with the brand in various ways for awards. By embracing Web3, brands can give their customers an enhanced experience when it comes to purchasing a product or services, offering an opportunity to develop a deeper sense of loyalty.

As companies leverage this new technology, collectible items that are truly unique to each customer can provide easy onboarding into Web3 in a unique and marketable way. As blockchain technology evolves, digital collectibles will become even more significant in the Web3 landscape.

Brands will not only demonstrate that NFTs can be trusted, but provide authentic experiences that couldn’t be offered otherwise to their devoted customers.


Digital collectibles provide an excellent way for companies to improve customer relationships and build trust in new technologies. They can be used to reward customers for interacting with the brand, creating loyalty and improving customer retention rates. Additionally, they offer brands a unique way of standing out in an increasingly crowded market.

Proof of ownership in the form of NFTs and other digital collectibles will create memorable experiences that will leave a lasting impression on brand identity and loyalty. As blockchain technology evolves, digital collectibles will become essential to the Web3 landscape.


Want to thrive in Web3 PR? Download our comprehensive guide now and start seeing results! Get access to the valuable tools and strategies you need to navigate the ever-evolving landscape of Web3👇👇

Join the EAK Digital circle of trust

We promise we won’t spam you, but we will send you interesting news and updates, and secret things that nobody else will receive. Sound good?