It’s 2018. Traditional marketing and advertising have long been overtaken by high-speed content, influencer and social media marketing. The data backs this up: Content marketing drives 6 times more conversions than traditional marketing, according to CMI. Part of this new paradigm is the mutually-beneficial relationship between brands and industry influencers, often journalists and publishing outlets.
When Brad Pitt and Angelina Jolie broke up their marriage in 2016, it was all the world could talk about. Brangelina dominated the news cycle for weeks, with media channels worldwide focusing on the collapse of the most well-known power couple in Hollywood. While the news was still fresh on everyone’s mind, consumers in Britain