They make it look so easy, don’t they? I’m talking about those business owners who manage to get all the best interviews with major publications. I’m referring to those who get their names out there through building key relationships with journalists and others in the media. So how are they doing it? What magic secret
It’s 2018. Traditional marketing and advertising have long been overtaken by high-speed content, influencer and social media marketing. The data backs this up: Content marketing drives 6 times more conversions than traditional marketing, according to CMI. Part of this new paradigm is the mutually-beneficial relationship between brands and industry influencers, often journalists and publishing outlets.
If “thought leader” is just another buzzword you’re sick of hearing, then you’re just like the rest of us. Setting aside the cliché nature of the term, however, it still holds plenty of value for brands. Being highly regarded in your industry is often an intangible differentiator. The product a company sells is one component
With so many different ways today to find information online, it can sometimes be hard to know where to go to first. I want to look at the major and most effective ways to find information online. The biggest and most commonly used method is to use a search engine such as : Google, Yahoo,
When Brad Pitt and Angelina Jolie broke up their marriage in 2016, it was all the world could talk about. Brangelina dominated the news cycle for weeks, with media channels worldwide focusing on the collapse of the most well-known power couple in Hollywood. While the news was still fresh on everyone’s mind, consumers in Britain
Fifty-seven percent of consumers reward brands that match their interests through increased spending, according to a new study by Edelman Earned Brand. Their report of over 14,000 shoppers highlighted the growing expectancy upon businesses to interact meaningfully with their customer base. That expectancy has been driven by the emergence of social media. While in the
Rules.. what are they really good for? Well, for a few things actually — like keeping the finance industry in check… But some rules are there to be broken. Why? Because breaking ‘rules’ actually makes your brand slicker, smarter, and more responsive to the changing demands of your industry. Content marketing is no exception