5 Original and Creative Ways to Pitch Journalists Effectively

It’s 2018. Traditional marketing and advertising have long been overtaken by high-speed content, influencer and social media marketing. The data backs this up: Content marketing drives 6 times more conversions than traditional marketing, according to CMI. Part of this new paradigm is the mutually-beneficial relationship between brands and industry influencers, often journalists and publishing outlets.

How to Position Yourself as a Thought Leader in Your Niche

If “thought leader” is just another buzzword you’re sick of hearing, then you’re just like the rest of us. Setting aside the cliché nature of the term, however, it still holds plenty of value for brands. Being highly regarded in your industry is often an intangible differentiator. The product a company sells is one component