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Congratulations! You’ve just assembled a team of star developers, created a proof of concept and even launched your own crypto token. However, your work is far from over.
Blockchain projects, by their decentralized nature, need a strong and fervent community to achieve success. In this bear market, the most resilient projects are the ones with the most passionate developers and users. Building your own following is a critical element of success in this industry and the easiest way to do that is to modify traditional public relations strategies and build them into your marketing plan.
Here are three of the most effective blockchain PR tips:
Focus on community building
Building a social following is a long and arduous process that starts with attracting a few key believers and encouraging them to spread the word. A strong base of core supporters will help you lower marketing costs and reach out to an exponentially growing number of people.
This basic strategy isn’t unique to the crypto space. Some of the largest tech companies in the world, including Tesla and Apple, have built their business on the back of their leader’s cult-like following. This basic strategy isn’t unique to the crypto space. Some of the largest tech companies in the world, including Tesla and Apple, have built their business on the back of their leader’s cult-like following. Elon Musk and Steve Jobs inspired the sort of devotion that quickly became a competitive advantage for their respective companies.
However, with blockchain projects you need to go one step further. Collective belief is a central tenet of any blockchain-based platform and that’s why entrepreneurs and developers in this space need to constantly prove build a spirit of community within the ecosystem.
The key to success here is to let your team express themselves freely, take feedback and criticism with grace, answer all questions in the spirit of transparency and interact with community members regularly. Blockchain enthusiast have come to expect open access to leading developers and high-profile entrepreneurs in this space. Anything short of full disclosure and regular updates won’t be appreciated.
Adopt niche social platforms
Recognise the fact that blockchain enthusiasts are extremely tech-savvy and unlikely to be active on traditional social media platforms. You’re not going to find a lot of Bitcoin Maximalists or ETH devs on Facebook or Snapchat. Instead, these coders and tinkerers are likely to be on Twitter, Reddit, Discord, Telegram, and GitHub. Perhaps the best way to reach out to the crypto community is to share your thoughts and technical discussions on Medium.
The blockchain community responds excellently to digital content and share worthy information.
Generate digital word-of-mouth (Airdrops and referral codes)
Online word of mouth is an entirely different beast. New ideas and worthy projects can gain the attention of millions of people at the speed of light if the right elements come together. To spark this effect, most blockchain PR firms will recommend an airdrop (distribution of free tokens to users) or a referral program (token or fiat rewards for recommendations). Consider the costs of these expensive programs part of the marketing budget and you’ll have a simple way to measure your return on investment.
Industry leading blockchain PR firms execute these three simple strategies meticulously. The key is present your team as transparent, dedicated, and competent. Going the extra mile and creating a brand that reaches out to core blockchain enthusiast will help you stay ahead of the competition and dominate your niche in this industry.
EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.