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Ayna Custovic

What’s your favourite thing about your job?

The variety – every day is different. I also love that I get to work so closely with both my internal team and clients.

Why did you choose to work in this industry?

It’s fast-paced and constantly changing, which means it’s constantly challenging. Working in PR also means I get to work with people across so many industries – such as blockchain.

What are the best skills that you bring to your job?

Organisation and communication. I see these as essential skills to be a successful Account Manager and to ensure clients get the best possible service.

As a child, what did you want to be when you grew up?

I was always really interested in writing and journalism when I was younger, and I love that my career led me to a point where I’m involved with journalism and articles on a daily basis.

What 2 things couldn’t you live without?

My passport – I love to travel, and working remotely means I have the freedom to do this.
My loved ones – success is best shared, and having a healthy work life balance is so important in order to thrive.

What’s your dream location to visit that’s on your bucket list?

The Iguazu Falls, staying at Hotel Belmond das Cataratas – a hotel in the National Park overlooking the waterfalls.

What would be your personal motto?

Failure isn’t fatal, but failure to change can be.

What publications do you regularly read?

Economist, Guardian, Forbes, Entrepreneur, CCN, CoinTelegraph

Finally, How would you describe your team at EAK Digital?

‘The 5 P’s of EAK Digital’ – Proactive, Positive, Passionate, Personable, and Professional


Meet Erhan

Erhan continues to lead from the front, inspiring his peers, guest lecturing at the University of Huddersfield Business School and mentoring business students. Erhan has landed coverage in print and broadcast outlets around the world, including Entrepreneur Magazine, International Business Times, Inc Magazine and Buzzfeed.

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