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There are many things which can lend weight to the success of a project. A good team, a clear vision, and a unique idea all help a project to develop and succeed. Another important facet to the development of a brand is being seen as a thought leader in your niche. Indeed, recognition is arguably one of the most important aspects of any project, but becoming the byword for success in your niche is no easy feat.
As a specific blockchain PR agency with experience in promoting thought leaders across the blockchain startup space, we are able to bring that extra edge to your project by elevating you to levels required for recognition. Blockchain startups often have ideas in abundance but lack the recognition for their work. What blockchain marketing is able to achieve is to bring those leaders into the realm of recognition through Authority Branding.
Why Authority Branding?
Authority Branding is a chance for you to become recognised not just as the leader of your project, but also as a leader in the space itself. This gives you the chance to discuss multiple aspects of your project and its implementation and development whilst also linking the discussion to the wider debates which are occurring in the space. This means that your name will become familiar with not just your project, but to the space as a whole.
There are many benefits to this process. Blockchain PR can be hard as many publications are inundated with proposals and many of the issues discussed are the same. Yet, when executed correctly it can be invaluable to your project’s image. A sustained and strategic PR strategy will create positive associations in the minds of the wider public and it is important to be able to leverage this for your project’s benefit. Being seen as a thought leader is thus essential for building trust and developing your project’s global recognition.
What we do differently is make the blockchain marketing process – and Authority Branding in particular – more about you as an individual rather than particular to your project. This enables you to be recognised as a thought leader on the macro-issues concerning the area in which you specialise. Once we get to know you and your project, we are then able to find out what makes you unique. What we want to know is why you feel so passionately about the work you are doing and what impact you want your work to have on the world.
As a brand, you want global recognition for your work. We want to help you on that journey and we feel that Authority Branding is the best way to spread your ideas to the widest possible audience.
There are three major benefits for the blockchain startups who engage with this type of blockchain specific PR:
- Expert opinion. The authority branding process sets you up to be an expert in your chosen area. This will enable your name to be recognised as someone with a wealth of experience and knowledge about the space within which you are operating. EAK Digital enables you to become the thought leader of tomorrow.
- Plurality – Although the Authority Branding process pushes you forward an expert in a particular area, it also demonstrates your knowledge and opinion on the broader trends that are occurring across a variety of areas.
- Credibility – Being featured in the top publications with an opinion piece about some of the macro-trends that are occuring in your target market is a sure way of building a level of creativity which enables you to be at the forefront of your industry. Credibility builds trust and trust enables you to achieve the results you desire.
As a blockchain marketing agency, we at EAK Digital strive to make you a leader in the space. We also want to make your name recognisable across a broader sphere, giving you the ability to become a recognisable expert and allowing you to have an impact on the wider society.
EAK gives blockchain startups the best chance to become leaders of tomorrow by enabling you to build your profile and making you and your project globally recognised.
Give yourself a chance of global recognition and get in touch to book a consultation. We love hearing from all types of projects are excited to play such a crucial role in the development of the blockchain space as a whole.
EAK Digital is a leading Global Blockchain PR Agency that works with Blockchain start-ups to help them gain mass media coverage across both mainstream and crypto publications alike.