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Influencer Marketing: How to Become an Authority in Your Niche

By April 20, 2017Blog

Influencer marketing has never been bigger.

Everybody from SMEs to multibillion-dollar brands are paying influencers huge sums of money to promote their products, talk at their seminars or endorse their business.

If you’re trying to become an influencer in your niche but can’t seem to break through the glass ceiling and go from 200,000 followers to 10 million followers, then in the next four minutes I’ll teach you how.

You’re only as good as your content

The top influencer marketers in each industry have one thing is common: their content is the best.

People follow influencers because they value their content, be it images, videos or text updates. Lewis Hilsenteger, who manages Unbox Therapy on YouTube, is one of the biggest influencers in the electronics industry, with brands as big as Apple and Samsung paying him to review their products.

His videos, on average, last around five minutes, and he uses a high-quality camera to review various electronics.

To this date, Lewis has over 7 million subscribers and his last video, which he posted just a day ago, has already received more than 1.5 million views. That’s 20% of his entire subscriber base tuning in within 24 hours to watch his latest video. 1.5 million YouTube views is worth a little over $5,000 – not bad for a day’s work, eh?

Lewis prides himself on his content and un-biased reviews and it’s why he has become so big and trusted. He also follows the tips listed below.

Separate yourself from everyone else

An influence marketer is a value giver. This value is given in the form of content.

The more unique content you create, the bigger your profile will become. The biggest mistake influence marketers make when creating content is mimicking people they aspire to become.Copying other influencers is not the way to stardom or 7 million YouTube fans.

If there’s one thing an influence marketer can learn from the last US Presidential election, it is that by being different, you receive a lot more attention.

Donald Trump took social media by storm in 2016 and owes part of his presidential success to the brand he created through Facebook and Twitter.

Unlike all other presidential candidates, who for the past four decades used traditional media to influence the public, Trump decided to be different and leveraged social media.

In the last six months, he has more than doubled his following from 10 million to 20 million Twitter followers.

While the words he uses and the controversial tweets he posts may not be something you want to do, you can still learn a lot from Trump on how being different in your niche can amplify your presence.

He is now the most powerful man in the world.

Brands want to work with influence marketers because they provide their business with social proof and greater awareness. By posting the best content (tip #1) and standing out from everyone else in your industry, you get the biggest deals and help to sell more of your products.

There’s a reason why Nike only work with the best of the best. Every famous athlete or persona on Nike’s Instagram is or has been a world champion in their respective sport.

To rise above everyone else you must become an innovator.

Daily postings

Your biggest asset is the amount of people you can reach.

When a brand wants to work with an influencer, they want to know how many people you can reach.

If you’re posting once a day, you’re not going to reach as many people as it takes to become an authority, nor will you interest Fortune 500 or FTSE 100 brands to work with you, or drive sales of your own products.

Posting several times per day will increase your follower base and reach, but you mustn’t sacrifice at the expense of your content. If you’re selling your own products or other people’s services, you won’t reach the numbers you want by using sub-par content.

Maybe you’re experiencing this now.

Your content is a reflection of your brand. If you produce a lot and it’s awesome, you will win; if you aren’t producing enough, or you produce a lot but it’s not something you’re proud of, you will lose.

Build a niche audience

Brands who want to work with you are interested in your audience. The more targeted the audience is, the better their message will come across and the more you can charge for your services.

More is not always better in terms of followers; if your followers are of low quality or from widespread interests, your lifespan as an influence marketer will be short lived and you’ll have a hard time selling your products.

Think about the ideal audience you want to reach and create bespoke content that will resonate with them. Mass market appeal isn’t what you want as you won’t be able to increase your brand’s revenue.

A great team leading you in the right direction

All it takes is a single tweet or meme image to destroy everything you have created in seconds.

Being an influence marketer is a business, and the best people in the world have a team of people managing their social accounts, planning content updates weeks in advance, branding stories and levering the right social media trends to increase their following and status.

Having adequate reputation management is not only important to help grow and keep your brand relevant, but they will also be able to open doors to clients and expand your reach, increasing your revenue.

At EAK Digital we have helped dozens of influence marketers go from a small following with minimal income to industry stars working with some of the biggest brands around.

Are you looking to become an influence marketer?

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