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Influencer Marketing: How to Become an Authority in Your Niche

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Influencer marketing has never been bigger.

Everybody from SMEs to multibillion-dollar brands are paying influencers huge sums of money to promote their products, talk at their seminars or endorse their business.

If you’re trying to become an influencer in your niche but can’t seem to break through the glass ceiling and go from 200,000 followers to 10 million followers, then in the next four minutes I’ll teach you how.

You’re only as good as your content

The top influencer marketers in each industry have one thing is common: their content is the best.

People follow influencers because they value their content, be it images, videos or text updates. Lewis Hilsenteger, who manages Unbox Therapy on YouTube, is one of the biggest influencers in the electronics industry, with brands as big as Apple and Samsung paying him to review their products.

His videos, on average, last around five minutes, and he uses a high-quality camera to review various electronics.

To this date, Lewis has over 7 million subscribers and his last video, which he posted just a day ago, has already received more than 1.5 million views. That’s 20% of his entire subscriber base tuning in within 24 hours to watch his latest video. 1.5 million YouTube views is worth a little over $5,000 – not bad for a day’s work, eh?

Lewis prides himself on his content and un-biased reviews and it’s why he has become so big and trusted. He also follows the tips listed below.

Separate yourself from everyone else

An influence marketer is a value giver. This value is given in the form of content.

The more unique content you create, the bigger your profile will become. The biggest mistake influence marketers make when creating content is mimicking people they aspire to become.Copying other influencers is not the way to stardom or 7 million YouTube fans.

If there’s one thing an influence marketer can learn from the last US Presidential election, it is that by being different, you receive a lot more attention.

Donald Trump took social media by storm in 2016 and owes part of his presidential success to the brand he created through Facebook and Twitter.

Unlike all other presidential candidates, who for the past four decades used traditional media to influence the public, Trump decided to be different and leveraged social media.

In the last six months, he has more than doubled his following from 10 million to 20 million Twitter followers.

While the words he uses and the controversial tweets he posts may not be something you want to do, you can still learn a lot from Trump on how being different in your niche can amplify your presence.

He is now the most powerful man in the world.

Brands want to work with influence marketers because they provide their business with social proof and greater awareness. By posting the best content (tip #1) and standing out from everyone else in your industry, you get the biggest deals and help to sell more of your products.

There’s a reason why Nike only work with the best of the best. Every famous athlete or persona on Nike’s Instagram is or has been a world champion in their respective sport.

To rise above everyone else you must become an innovator.

Daily postings

Your biggest asset is the amount of people you can reach.

When a brand wants to work with an influencer, they want to know how many people you can reach.

If you’re posting once a day, you’re not going to reach as many people as it takes to become an authority, nor will you interest Fortune 500 or FTSE 100 brands to work with you, or drive sales of your own products.

Posting several times per day will increase your follower base and reach, but you mustn’t sacrifice at the expense of your content. If you’re selling your own products or other people’s services, you won’t reach the numbers you want by using sub-par content.

Maybe you’re experiencing this now.

Your content is a reflection of your brand. If you produce a lot and it’s awesome, you will win; if you aren’t producing enough, or you produce a lot but it’s not something you’re proud of, you will lose.

Build a niche audience

Brands who want to work with you are interested in your audience. The more targeted the audience is, the better their message will come across and the more you can charge for your services.

More is not always better in terms of followers; if your followers are of low quality or from widespread interests, your lifespan as an influence marketer will be short lived and you’ll have a hard time selling your products.

Think about the ideal audience you want to reach and create bespoke content that will resonate with them. Mass market appeal isn’t what you want as you won’t be able to increase your brand’s revenue.

A great team leading you in the right direction

All it takes is a single tweet or meme image to destroy everything you have created in seconds.

Being an influence marketer is a business, and the best people in the world have a team of people managing their social accounts, planning content updates weeks in advance, branding stories and levering the right social media trends to increase their following and status.

Having adequate reputation management is not only important to help grow and keep your brand relevant, but they will also be able to open doors to clients and expand your reach, increasing your revenue.

At EAK Digital we have helped dozens of influence marketers go from a small following with minimal income to industry stars working with some of the biggest brands around.

Are you looking to become an influence marketer?

How a Link Building strategy can drive you leads 24/7

By | Linkbuilding | No Comments

Building your business is a long-term strategy, you didn’t start it with the intention of giving up after a year to try something else.

Rather, you’re building your  business that will be with you for the rest of your life (assuming you don’t sell it for millions of pounds later down the line!).

In order to run a successful longterm business, you’re going to need a continual flow of leads.

One of the key reasons 90% of new businesses fail is because they couldn’t continually find enough customers.

How does your business find new customers without spending thousands per month in marketing? Link building (SEO).

Link building is arguably one of the best and most cost effective strategies to drive your business leads 24/7, and in this article you’re going to learn how SEO and link building in particular must be part of every business’s marketing strategy.

 

The power of link building

 

Link building is the process of obtaining links from other websites that link back to yours. This is primarily done through creating high-quality content that other websites want to share.

The more links that point to various pages on your website, the higher they will rank on search (Google, Bing, Yahoo) and the more visitors your website will get.

Here’s one website we worked on in October 2015 that grew its organic traffic through content and link building:

 

Within the space of a year this business steadily doubled their organic traffic which is still growing today.

But why link building? Many consider link building to be the top influencer when ranking pages on Google too. The more links your website has pointing to it, the greater visibility your business has online.

 

Why organic traffic is the best traffic

 

We live in a world of interruption marketing, this is where a business uses a platform like Facebook or website ads to throw their products at consumers.

This type of advertising is not all that effective because the consumer is not looking for their product.

 

I’m scrolling through my Facebook newsfeed to see what my friends and family are doing, not to find a licensed therapist!

This is interruption marketing, it can cost a lot to run and the ads aren’t always targeted (I don’t need a therapist, really I don’t!).

However, when a user makes a search query on Google for a product or service, they are actively searching for your business making them a much more valuable lead.

Whereas paid ads forces businesses to push ads onto a consumer who may not be interested in the offer being shown, link building leverages SEO to drive customers who are searching for your product or service.

SEO is the bridge that brings customer and business together.

Whether you want to buy a laptop, a sofa or are looking for a local plumber, 81% of people start their shopping journey online primarily on search engines:

 (Source)

 

Unlike a paid advert which stops as soon as your budget is reached, a well thought-out link building strategy once implemented and maintained can see you rank above your competitors and drive leads 24/7 for free.

As your online presence grows through SEO and link building, you’ll be able to scale your business faster without having to worry about the cost per lead or costs rising as is common with paid search or social media ads.

SEO was also voted as the 2nd best marketing channel in terms of return on investment, falling just behind email marketing:

(Source)

 

It’s the first page or nothing

 

When working on a link building strategy the aim is to get your business on the first page for its key search term.

Less than 5% of searchers ever go past the 2nd page:

(Source)

If you’re using SEO and link building to grow your business but cannot get on the first page of search, all work will be done in vain.  While not impossible, it’s not easy to rank your business on the first page without SEO and link building experts in your team.

 

The long-term value of linking building

Link building offers your business more than a continual source of leads, it also helps with:

  • Branding –  seeing your business on the first page of search for its keywords is great for social proof. Everybody who uses the Internet has heard of Wikipedia as they rank on the first page of search for thousands of search terms.
    When debating with friends it’s not uncommon to hear people say look it up on Wikipedia. Top spots on search is a branding asset.
  • Diversification – many businesses struggle to grow their business because they fail to diversify their marketing strategy. All stagnant businesses today typically rely on one traffic source for the bulk of their leads (usually word of mouth/foot-traffic or email marketing).
  • It’s not wise to put all your eggs in one basket, adding SEO to the mix is a must in today’s business world as almost everyone is using search engines to find businesses.
  • Future proof – a huge part of link building and SEO is time. The more links pointing to your website and the more content you create over time makes it harder for new businesses to out-muscle you on search.

SEO Hacker found that the older a domain and its content was, the better it ranked for its keywords. By starting your link building strategy today you can separate the distance between your business, your competitors and future competitors.

 

Start your link building today

 

Many business owners ignore SEO and link building because it’s hard. With over 200+ ranking factors, as a business owner you may not have the time to learn them all.

Each niche and business is different and requires a different backlink profile and link diversity to rank for its niche keywords. But that shouldn’t stop your business from utilising link building to grow your business and generate more leads.

If you’re looking to take your business to the next level of its development using link building but don’t have the time to do it yourself, get in touch with EAK Digital to see how together we can take your business to new heights.

Erhan Korhaliller

EAK Digital